10+ years · 100+ companiesexperience in marketing and sales
Hilton · RadissonBest Western · Louvre Hotels Group
19 countries · 4 continentsKołobrzeg → Perth → New York
INSIGHTS / MARKETING / BUSINESS

Insights.
Knowledge without guesswork.

Practical analysis of marketing, sales, technology, data and business processes that influence growth.

Marketing.
Sales.
Technology.
Data.

LATEST ARTICLE

Hotel conference materials: preparing print and signage before an event

Coordinate agendas, signs and participant materials through one production plan with clear approvals and acceptance.

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Qualifying property enquiries: matching buyers with the right apartment

Structure qualification around buyer needs, decision timing and a clear next step while preserving enquiry context.

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Property development video: showing a project before completion

Build construction videos around buyer questions and clearly distinguish current footage, visualisations and planned features.

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A clearer sales proposal: structuring the document after a discovery call

Explain the problem, scope and cost so the proposal supports decisions even for people absent from the initial conversation.

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Sales follow-up: planning useful contact after a proposal

Give every follow-up an owner, timing and subject so it supports a decision instead of producing empty reminders.

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Calculating customer acquisition cost for a service business

Define new customers, cost scope and matching periods before using CAC to guide marketing and sales decisions.

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Marketing-to-sales lead handoff: ownership and useful feedback

Agree transfer conditions, acceptance and outcome reporting so enquiries move forward with their original context.

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Website project brief: what to agree before requesting quotes

Define goals, content, connections and acceptance criteria so website quotations cover genuinely comparable work.

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Comparing website suppliers using a common project scope

Compare included work, delivery process and ongoing maintenance before judging differences in headline price.

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Redesign or targeted website fixes? Making the business decision

Compare repairs with rebuilding and migration risk, grounding the decision in a specific business problem.

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Service website copy: answering questions before an enquiry

Build copy around real customer questions, clear scope and evidence that helps visitors decide whether to contact you.

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Business website photography: preparing a practical shot list

Plan images around customer questions and actual placements so the session produces usable, credible material.

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