Insights.
Knowledge without guesswork.
Practical analysis of marketing, sales, technology, data and business processes that influence growth.
Sales.
Technology.
Data.
LATEST ARTICLE
Hotel visibility on Google Maps: how UK properties can earn more bookings
Google Maps is part of the booking journey. Guests use it to judge location, reviews, photos, amenities, price and booking options before they ever reach the hotel website.
How much does hotel marketing cost in the UK? Budgeting SEO, Google Ads, Meta and content
There is no universal hotel-marketing price. A useful UK budget starts with revenue targets, booking value, seasonality and cost of sale, then funds the channels needed to achieve them.
Google Hotel Ads: how they work and whether UK hotels should use them
Google Hotel Ads reach travellers when property, dates and price are already part of the decision. That makes the channel close to booking, but only if rates and availability are reliable.
Hotel booking engine not converting? 9 reasons you may be losing direct bookings
When a guest reaches the booking engine, the hotel is already close to revenue. If the journey breaks there, buying more traffic usually makes the leak more expensive.
Your hotel website gets traffic but no bookings. Where are guests dropping out?
Traffic is not the same as demand. A hotel can lose a booking between the ad, landing page, dates, rate, booking engine and payment. Here is how to find the real drop-off point.
Meta One in the UK. New paid Facebook and Instagram features for businesses
Meta is testing Meta One subscriptions for businesses and creators. Basic Facebook and Instagram use remains available; paid plans add selected features, with availability varying by account and location.
Business advertising in ChatGPT. How ChatGPT Ads work and how to use the new channel
ChatGPT Ads are now a real advertising channel available to advertisers in the United Kingdom. The key issues for companies are conversation context, a specific offer, a strong landing page and measurement of leads or sales.
Restaurant advertising in ChatGPT. Can ChatGPT Ads bring in new guests?
A new ad channel can appear while a user is choosing a place for a specific occasion. For restaurants, however, local relevance, the offer, reputation and a measurable reservation still decide whether the channel is useful.
Hotel advertising in ChatGPT. How ChatGPT Ads work and whether hotels should test them
ChatGPT Ads are already available to advertisers in the United Kingdom. Here is how a hotel can approach the channel without confusing paid advertising with an organic ChatGPT recommendation.
Hotel marketing: how to increase direct bookings and reduce dependence on OTAs?
Direct bookings do not grow because of a single button. They are the result of the offer, website, booking engine, campaigns, data and deliberate channel management.