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LATEST ARTICLE
How to Protect Your Business from Fake Accounts, Fraudulent Ads and Impersonating Domains
A fake account, fraudulent advertisement or lookalike website can exploit years of trust in your business. This practical guide explains how to detect impersonation, respond to incidents, protect customers and build an ongoing brand-protection process.
SEO for Business Websites: How to Improve Google Visibility and Attract Customers
A higher Google ranking does not automatically bring more customers. This guide explains how to build search visibility around real buyer intent, improve the website experience and connect organic traffic with qualified enquiries and sales.
Marketing Audit Step by Step. Where Is Your Company Losing Customers and Budget?
Your ads may be generating traffic and leads while customers are still disappearing somewhere between the first click and the final sale. A marketing audit shows where the process breaks and what should be fixed before increasing the budget.
Fake Facebook Ads Using a CEO’s Image: What Businesses Can Learn from the Rafał Brzoska Case
Fake ads using a founder’s face can lead to financial fraud, identity abuse and a reputational crisis. The Rafał Brzoska case shows how businesses should preserve evidence, report impersonation and protect customers.
Hotel pre-opening marketing costs: how to plan your budget before opening
Plan your hotel's pre-opening marketing budget: preparation, launch, media spend, sales readiness and the scope of an agency quotation.
Selling rooms before a hotel opens: when to launch pre-sales and attract first bookings
Prepare hotel pre-sales with a credible offer, booking journey and campaigns. Understand readiness, guest communication and opening-date changes.
A marketing agency for hotel pre-opening: what should it be responsible for?
Define hotel pre-opening agency responsibilities: investor and operator roles, deliverables, approvals, account ownership and launch tests.
Hotel marketing audit: what to check before increasing advertising spend
Review your hotel's offer, website, booking journey, campaigns and measurement. Find sales obstacles and prioritise practical improvements.
Hotel rebranding: how to plan a new identity, website and guest communication
Plan hotel rebranding across positioning, website, Google, distribution and guest communication, with the MAX experience as a reference.
Black Friday 2026: How to prepare your business to grow sales and protect your margin
Prepare for Black Friday 2026: calculate contribution after costs, assess stock, cash and team capacity, and set limits for financially sound sales.
How to plan a Black Friday promotion: discounts, bundles and offers that make business sense
Compare discounts, bundles, basket thresholds and free delivery. Plan a Black Friday offer with clear conditions and calculated contribution.
Black Friday advertising: when should you launch Google Ads and Meta Ads without wasting budget?
Plan Google Ads and Meta Ads for Black Friday 2026 with readiness checks, a practical calendar, accepted-order measurement and clear budget controls.