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LATEST ARTICLE
How to increase direct hotel bookings without lowering prices
Direct booking does not have to mean the lowest rate. A hotel can win through a simpler journey, stronger benefits, better terms, trust and communication matched to guest intent.
How to monitor hotel competitors and rates without manually checking OTAs
Opening several OTA tabs every day gives only a snapshot and consumes time. A better system records data regularly, compares like for like and flags changes before they disappear into a monthly report.
How to monitor hotel competitor rates: Staygo and data that supports decisions
A competitor rate on its own is not management information. Value starts when data is consistent, comparable and connected to date, product and the hotel’s own booking pace.
Hotel booking system: when can your own booking engine increase direct share?
A booking engine does not increase sales simply because it sits on the website. It must handle the product, mobile journey, payment, languages, measurement and the traffic sources the hotel wants to convert.
Hotel website or booking engine: where is conversion usually lost?
A guest can be convinced by the hotel and still abandon the booking. Diagnose the website, the hand-off to the engine and the checkout flow as separate stages.
Should a hotel offer a lower price on its own website than on an OTA?
Booking.com no longer applies parity clauses to partners in the EEA, and the DMA requires hotels to be able to offer better prices and conditions elsewhere. That still does not mean every hotel should automatically discount direct.
How to sell hotel packages through your own website
A hotel package should be a clear product with a date, audience, value and simple purchase path. A generic “Packages” page is not enough if the offer does not match a real reason to travel.
Why do guests choose Booking.com even when they know the hotel website?
Knowing the hotel does not automatically lead to a direct booking. A guest may return to Booking.com because the interface is familiar, details are saved, the process feels trusted or comparison is easier.
How to analyse the hotel guest journey from ad to booking
An ad click is only the beginning. A hotel should see what happens between the campaign, offer page, booking engine, payment and confirmed reservation.
Should a hotel run Google Ads campaigns on its own brand name?
A brand campaign can control the message and direct guests to the right page, but it should not be judged only by cheap CPC and high ROAS. The key question is incremental value.
Off-season hotel marketing: how to generate demand when the calendar starts to empty
Off season, increasing ad spend is rarely enough. The hotel needs a product matched to a different reason for travel, segment, timing and local demand pattern.
How to advertise a hotel spa and wellness packages
Hotel spa advertising works better when it sells a specific reason to stay: recovery, a couples weekend, a treatment ritual, a seasonal package or a gift. “We have a spa” is rarely enough.