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LATEST ARTICLE
Meta Business Agent: AI in the first customer conversation
Meta is expanding Business Agent across messaging channels. What can it do, and how should a business protect lead quality?
TikTok Shop in Poland: a sales channel or more traffic?
TikTok Shop launched in Poland in June 2026. Assess video, LIVE, affiliate costs and margin before joining.
Attribution versus incrementality: did the ad create extra sales?
An ad may receive credit for a purchase that would have happened anyway. Compare dashboard ROAS with actual sales lift.
Business first, marketing second: an interview with Marcel Bańkowski
Marcel Bańkowski, founder of MB Digital Marketing, discusses hotel sales, direct bookings, data, technology and the business behind marketing.
Google Ads AI Max reporting: search query, ad and landing page
See how AI Max connects a search term to an ad headline and destination, and use the report to diagnose wasted spend.
AI Overviews and AI Mode visibility in Search Console
Google now reports impressions in AI Overviews and AI Mode. Here is what the new Search Console view can and cannot tell you.
Google Ads Data Manager: connect CRM, offline sales and campaigns
A practical route from raw lead forms to qualified sales signals in Google Ads Data Manager.
Demand Gen for hotels: travel feeds, personalisation and bookings
Hotel Center feeds can power Demand Gen hotel ads. See what is available and which travel features still need account-level verification.
Microsoft Clarity AI Visibility: measure citations with context
Clarity Citations tracks cited pages, grounding queries and AI referrals. Learn what those numbers do and do not prove.
How to improve a hotel offer on booking platforms and increase conversion
Visibility on an OTA is not enough. A hotel listing must quickly explain who the property is for, what the guest is buying and why the booking is worth completing now.
Hotel social media: what to publish to drive bookings, not just likes
A hotel can have attractive posts and healthy reach without social media contributing to sales. Content should move the guest from inspiration to a concrete reason to check dates and availability.
A new hotel website: 25 things to check before the project starts
A new hotel website should be a sales project, not just a redesign. Before wireframes start, define the product, data, integrations, content and how bookings will be measured.