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LATEST ARTICLE
AI Brief in Google Ads: explaining your business so AI understands the offer
What Google announced for AI Brief, how to prepare useful guidance and why a business description cannot replace campaign strategy.
Advertising in Google AI Mode: preparing an offer for conversational search
What Google is testing in AI Mode, how paid placements differ from organic results and what businesses can prepare.
Business Agent for Leads: an AI conversation instead of a contact form?
How Google is testing conversational lead generation and what a business needs before AI handles the first customer interaction.
TikTok Ads MCP: what an AI agent can do with an advertising campaign
TikTok exposes advertising tools through MCP. Understand the difference between analysis and campaign changes before designing a controlled pilot.
Google GeoX: designing a test of advertising's real contribution
Prepare a geographic experiment, choose suitable regions and data, and assess incremental sales without confusing them with reported ROAS.
AI Max or standard Search? Keeping control of Google Ads
When to test AI Max, which settings need attention and how to judge results through sales and lead quality.
Enhanced conversions in 2026: connecting a lead to an actual sale
Prepare identifiers, CRM events and diagnostics so enhanced conversions send Google Ads a useful sales signal.
Meridian and marketing mix modelling: when a model helps allocate budget
Assess MMM readiness, prepare useful data and interpret Meridian results without treating them as a guaranteed advertising return.
Microsoft Advertising MCP: campaign reporting through an AI conversation
What AI access to Microsoft Advertising data enables, how to run a pilot and why reading reports is not autonomous campaign management.
Your company has an ERP but cannot explain its profit. Where does sales data get lost?
Turn ERP records into dependable analysis of sales, margin and customers without creating another set of inconsistent reports.
Sponsored Agents in ChatGPT: an ad that opens a brand conversation
OpenAI is testing Sponsored Agents with selected US advertisers. What changes after a click, and what remains unproven?
Google Preferred Sources: can a brand become a chosen source?
Preferred Sources lets readers select a publisher. Understand eligibility, brand limits and where AI Mode fits.